Beno announces partnership with BeUnik to distribute the Reevo E-Bike in Portugal

NEW CASTLE, Del. – Oct. 15, 2021 — Beno is pleased to announce a new partnership in Portugal with BeUnik for the distribution of Reevo, the world’s first hubless e-bike. The BeUnik team will be taking up the role of exclusive distributor in Portugal.

They join our existing network of distributors in Southeast Europe, France, Poland, The Netherlands, Belgium, Luxembourg, Hawaii, French Overseas Territories, and South Korea in offering a robust after-sales service network and regional sales expansion in their respective territories.

According to Alec Lim, CEO of Beno:

“We believe that this strategic partnership with BeUnik will allow Beno to expand its market offerings in Europe and the growing Portugese market. We look forward with working with the team and are confident that they bring a wealth of experience to build a strong brand presence in Portugal.”

According to Bruno Lima, CCO of BeUnik:

“Beunik is an online store, e-commerce, with a clear focus on being different, passionate, which excites the customer at the first glimpse and continues with each click, not to be another gray page that we close after 5 seconds.

Our rigor in choosing our partners is related to the demand in our customers’ demand, since the promotion of products online is not free, so we have to be selective and judicious both with partners and exclusive products and “unik”.

It focuses on being a Portuguese e-commerce reference in solutions and products that facilitate the daily lives of each one, presenting unique products with innovative design and technology, facilitating daily tasks and avant-garde, always bearing in mind basic values as a family, comfort, safety, trends, innovation, design and environmental sustainability.”

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About Beno
Beno is short for Be Innovative, which has been the company’s compass since it was established in 2016. The team creates a range of e-bikes that puts as much attention into the technical aspects as it does into the design. Beno focuses on convenience, safety, and style and works with a passion to build amazing things that contribute towards a smarter, more connected future. Solving modern mobility challenges through technological advancement is pivotal for the company’s engineers.

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