Beno announces partnership with TOAD for distribution of the Reevo E-Bike in France

NEW CASTLE, Del. – Aug. 4, 2021 — Beno is pleased to announce a regional partnership with TOAD for the distribution of Reevo, the world’s first hubless e-bike in France.

As an exclusive distributor, the Toad team will be working closely with Beno to bring Reevo to retail stores in France and to build a strong after-sales service network.

According to Denis Carron, CEO of TOAD:

“Founded in 2012 by Denis CARRON de la CARRIÈRE, we’re a Breton company located near Quimper and a tightly knitted team who work hard to push urban mobility innovations through French market. Known for launching and developing brands like Hövding, Winglights, Beeline, Beryl, Torch, Proviz, Boblbee, Texlock, Hedkayse and many others, we’re as crazy and irreverent as we’re serious in our work… and this distinctive approach encoded in our DNA is the fuel that made of us a reference in digging out innovations from start-ups all around the world. Needless to say that’s why our moto is ‘Innovation Digger’.”

According to Alec Lim, CEO of Beno:

“We are confident that this partnership will strengthen our position in the growing French e-bike market. Existing and future customers in France can look forward to a comprehensive sales, after-sales, and service network – backed by a strong, innovative team.”

For more information, vist

About Beno

Beno is short for Be Innovative, which has been the company’s compass since it was established in 2016. The team creates a range of e-bikes that puts as much attention into the technical aspects as it does into the design. Beno focuses on convenience, safety, and style and works with a passion to build amazing things that contribute towards a smarter, more connected future. Solving modern mobility challenges through technological advancement is pivotal for the company’s engineers.

Comments are closed.